Lululemon
Women’s Athletic
Run/ Marathon
April. 2026
Spring/ Summer ‘27 Marathon Capsule 
Starting in Spring 2027, the lens of the lululemon female runner takes on a more dedicated, high-performance approach. The core product targets distances spanning 5Ks to half marathons, but what if the runner is ready to go further? Marathon tourism and collecting medals have become increasingly popular, inspiring this season’s ideation around the lululemon runner who has decided to push a little farther.

The marathon capsule draws inspiration from how cycling apparel has already established a distinct aesthetic and functional language for the sport. How can lululemon, in turn, develop a feminine, high-performance design language that evolves alongside its customer’s growing endurance?

Products will drop in store and online at lululemon.com starting in March 2027.


Developing New Staples for Our Pinnacle Runner:
High Heat / High Performance Moodboard
Airflow: The Marathon Bib

Cycling is the distant sister of running—a sport defined by different forms of motion, positioning, and apparel. The cycling bib is a fascinating piece of athletic apparel, refined over years with integrated storage and layered ventilation systems. Running has much to learn from its sister sport, particularly its innovative approach to design, storage, and functionality.




                 
Airflow:
Shrug as the Spring Runner’s Solve

Spring layering can be a difficult system to get right. As we lean into designing for distance training and the marathon itself, the shrug becomes an increasingly compelling solution—a lightweight sleeve system that keeps the upper body and arms warm at the start of a run, then can easily be looped through the sports bra or tucked away as the miles add up.

Ideation: Exploring Storage and Ventilation

Are keyholes a good solution for ventilation? Wondering if they provide enough airflow without making it difficult to retain heat 

Should we be exploring two-piece garments that create a full top? A tank top and bolero designed to be worn together or separately

Paneled mesh inserts are the classic solution for airflow without compromising coverage. Does it actually performs best?

Cycling bibs tend to have strap backs for super-low-cut constructions and easy on-and-off. Is that something that could work for running? 

Low-cut constructions or zip openings not only make the outfit easier to get on, but also create the fastes way to undress for the bathroom

Cycling outfits have nailed back storage. Not only is easy-access pocketing a priority, but access while in motion is also considered. How do we build back storage that provides easy in-and-out access for runners?


Refining the Design:
Ideation for this season began with line sketches that explored garment proportions on the body, mapping where mesh for airflow and pocketing for storage would make the most sense on a female form.

The marathon bib utilizes a back cutout to increase breathability while doubling as an entry point to drop-in pockets. The shrug focuses on a close, hugged fit through the sleeves for coverage and compression, while above-the-chest pockets provide just enough space for a card, fob, or even AirPods.
















Airflow 10” Marathon Bib w/ Pockets 





Airflow Bonded Tank w/ Pockets and Airflow Bonded 8” Short w/ Pockets





Airflow Running Shrug w/ Pockets





Final Sample Photoshoot


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