Reebok Men’s - Fall ‘24
Concepting, designing, color palette creation, flats, pattern development, color overviews.
Reebok Men’s: Fall 24 Concepts
Moodboard Creation -
For Fall 2024 the creative direction was leaning into retro varsity trims and overt color blocking. A revival of Reebok Classics were big inspirations. After creating the initial moodboard for the season, two options of consolidated color palettes were made to see which would work better with the designs.
Option 1
Option 2
Designing the Line
For my first season on Reebok Men’s I was given the following design slots:
Athletic Tank, Athletic Tee, Seasonal Sweatshirt, Track Jacket, Track Pant, and Compression Tights.
Two line sheets were created for the two palettes before Sunset Drive was chosen*.
*Ultimately there was a palette shift for the entire season, what was colored up in overviews do not match the Sunset Drive Palette
Option 1
Option 2
Assortment / Color Overviews -
The final push for wrapping up the Fall season was submitting style and color overviews to our buyers. Over the course of a week-long workshop with our design director we created color block combinations that spoke to our retro inspiration for the season and brought novelty into the line in subtle touches.
